WE'VE EVOLVED.
Previously known as American Apparel. This new name, American Industries, encapsulates the company’s commitment to ethical practices, innovation, and its dedication to supporting American workers. The re-branding also signals a strategic shift, enabling the company to diversify beyond apparel and expand into a range of industries, fostering growth and creating new opportunities across multiple sectors.
We maintain fair, ethical practices and better opportunities for the American worker, while strengthening communities nationwide.
OUR HISTORY
American Apparel, founded in 1989 by Dov Charney, is a prominent American fashion brand known for its commitment to high-quality, ethically produced basics. The company began as a wholesale manufacturer and later transitioned to retail, establishing itself with a focus on simple, stylish clothing essentials. American Apparel is recognized for its use of domestically produced, sweatshop-free garments, ensuring fair labor practices and environmentally friendly manufacturing processes.
REBRANDING
OBJECTIVE
American Apparel reimagines itself focusing on advocating national causes. We are built on American-made goods, and we want to give back by launching programs and opportunities related to American manufacturing, labor practices, and ethical production. We want to celebrate our culture and promote from within.