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ADVANCE

Strength for Every Journey—Rooted in America.

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01

AMERICAN
INDUSTRIES
MEDICAL GROUP

Medical group by American Industries

that provides a comprehensive

healthcare coverage.

This medical group combines health and

wellness support with a strong focus on workers’ rights, because they know that healthy employees make for a stronger, more balanced workforce. They provide high-quality healthcare that’s tailored to all needs such as preventative care, mental health, and wellness programs that help people stay well instead of just treating them when they’re sick. Beyond the basics, they also tackle common workplace health concerns, offering resources on things like injury prevention, managing stress, and keeping a good work-life balance. This holistic healthcare coverage focuses on keeping people healthy.

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MISSION-FOCUS

The American Worker Medical Group reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by advocating for workers health and wellness.

SIMILARITIES

United Health Care, Union Plus, Unite Here Health

DIFFERENCES

This medical group focus on the well-being of the workers rather than profits. It will

have a holistic approach that provides mental, physical, and educational help.

02

ETHICAL LABOR AWARDS
CEREMONY

An annual event that gives recognition to companies and individuals that practiced ethical and fair conditions.

A formal event that recognizes companies,

organizations, and individuals who have

excelled in fostering fair, ethical, and

sustainable labor practices. The ceremony

highlights outstanding achievements in

promoting workers’ rights, fair wages, safe

and working conditions. It serves as a

platform to inspire others in the industry to

adopt best practices, celebrate progress, and

set new standards for ethical leadership in

the workforce.

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MISSION-FOCUS

The Ethical Labor Awards Ceremony reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by rewarding those who do practice ethical and fair practices.

SIMILARITIES

The Ethical Corporation Awards,
The Business Ethics Award, The Global Impact Awards by the United Nations 

DIFFERENCES

Provides educational and networking opportunities, along with community and worker-centered celebrations, prioritizing the values and contributions of individuals over corporations.

03

AMERICAN
APPRECIATION
PROGRAM

Collaborate with wellness brands to make an appreciation program for American workers.

A collaboration with wellness brands such as Aesop, Athleta, and Goop to provide exclusive discounts, incentives, and special offers for American workers in select industries. This initiative aims to support the well-being of workers by offering access to high-quality wellness products, fitness apparel, and self-care items at discounted rates. By partnering with these reputable brands, the program seeks to promote mental and physical health among American workers, encouraging a balanced lifestyle while recognizing their hard work.

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MISSION-FOCUS

The American Appreciation Program reinforces our mission of maintaining fair, ethical practices and better opportunities to the American worker by incentivizing both American companies and workers.

SIMILARITIES

Lululemon discount for first responders, discounts to veterans and seniors.

DIFFERENCES

Incentives provided to American workers and American-owned companies to encourage growth and loyalty within the domestic workforce. 

KEYWORDS

ADVANCE

INSPIRE

EDUCATE

BRAND

GUIDELINES

BOOK 1

VISUAL

STRATEGY

GUIDE

First stage of rebranding process and research behind the new identity.

BOOK 2

VISUAL

DEVELOPMENTGUIDE

A capsule of identity development process from initial ideation to final form of the company’s re-branding.

BOOK 3

VISUAL

STANDARDS

GUIDE

New identity system and brand extensions on ways to grow the business.

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