OUR
NEW LOGO
Our new logo encapsulates our core values—responsible, authentic, and ethical—through a cohesive design. The graphic mark features three inward-pointing arrows arranged in the shape of a triangle. The letter “A” forms the outline of a pyramid, representing the strength and stability of unity, symbolizing the collective power of workers.
LOGO ELEMENTS
The American Industries logo consists of three components: the Symbol, the Logotype, and the collective Signature. Each element, whether used individually or together, is designed for specific size applications. Please review the next page for specifications on how to use the logo.
The logo features the Transat Text typeface, with customized apexes on the letters refined to sharp points, aligning seamlessly with the angular design of the arrows in the symbol.
LOGOS ON BACKGROUNDS
Here is a representation of how the logos will be used on dark and light backgrounds. There are two versions of logos that are on top of a dark background.
LOGO SIZING
Our logo has been carefully designed to ensure clarity and impact at every size. This page provides detailed sizing guidelines for optimal usage across print, digital, and merchandise applications, ensuring consistent brand representation.
TYPOGRAPHY
American Industries uses typefaces: Agenda One, and Athelas. Both typefaces help tell the story of how American Industry is authentic, ethical, and responsible.
